Cricket is traditionally popular in Commonwealth countries. The 1xBet Sri Lanka site also offers chances to bet on cricket matches played in those nations too.
This means that 5 nations where it enjoys a lot of following are:
- India;
- Australia;
- England;
- Pakistan;
- and South Africa.
The sport indeed has the potential to become a truly global sport, but this potential hinges on 3 key factors: accessibility, format innovation, media coverage, and strategic development. If you become a member of the Sri Lanka 1xBet website you will also have a chance to bet on cricket from all over the world as well.
One of cricket’s greatest challenges has been its complexity and time-consuming nature. Test cricket, lasting up to 5 days, has limited appeal in fast-paced global markets. However, the rise of shorter formats like One Day Internationals (ODIs) and especially Twenty20 (T20) has opened new doors. T20 matches, typically lasting about 3 hours, mirror the fast-paced excitement of other globally popular sports like football and basketball, making cricket more accessible to new audiences.
Replicating the success of proven competitions
The success of franchise-based T20 leagues such as the Indian Premier League (IPL) and Australia’s Big Bash League demonstrates cricket’s commercial and entertainment potential. The real-time sports betting at 1xBet also features those competitions too.
These leagues combine athletic performance with entertainment, attracting global viewership and even international players from non-traditional cricket nations. This model can be replicated and expanded into new markets such as the United States, where Major League Cricket launched in 2023. In this country there is also a growing South Asian and Caribbean diaspora passionate about the game.
The International Cricket Council (ICC) has also been making efforts to expand the game’s reach by investing in associate nations and including more teams in international tournaments. Countries like Afghanistan, Ireland, and Nepal have shown significant progress, proving that with the right infrastructure and investment, cricket can thrive beyond its traditional borders.
However, several hurdles remain. Cricket infrastructure requires significant investment in pitches, equipment, and coaching, which can be a barrier for countries with limited sports funding. Moreover, cultural familiarity and local interest are hard to cultivate quickly, especially in nations dominated by other major sports. Still, you don’t need to wait for this sport to become global to try real-time sports betting at the 1xBet platform.